I work with self-employed people, 1099 contractors, families, and small business owners who buy their own coverage — and I'll tell you straight when a plan isn't right for you.
30 seconds. I reach out. You decide — no pressure, no obligation.
Prefer to skip the form? Book a time on my calendar
Most of my clients don't have an HR department. They're buying coverage on their own — and the market is confusing if this isn't your full-time job. So I lay the plans out side by side in plain English: what each one actually covers, what it costs you when you use it, and where the real differences are. No jargon, no fine print buried at the bottom — just a clear comparison so you can see the trade-offs yourself and make the call with confidence.
1099, freelance, or your own LLC. You need real coverage without an employer footing the bill — and premiums may be tax-deductible.
Spouse, kids, or both. We'll look at what it actually costs to keep your pediatrician and your budget intact.
Laid off, quitting, aging off a parent's plan, or staring down a COBRA bill. Losing coverage opens a special enrollment window.
A handful of employees and no idea where to start. There are more options than you think, and some don't require a group plan.
I'm an independent broker. I shop the market, bring you what's actually available, and show you the trade-offs honestly — including when the answer is "stay where you are."
As an independent broker, I compare plans from different insurance companies side by side and walk you through how they actually differ.
Open Enrollment has a deadline, but life events — losing coverage, moving, marriage, a new baby — open a special enrollment window. Some private options are available year-round.
Self-employed people can often deduct health insurance premiums. I'll flag when it applies so you can raise it with your accountant.
The enrollment is the easy part. I'm still here when a claim gets denied, a card doesn't arrive, or your income changes mid-year.
Fifteen minutes, by phone, text, or a booked slot on my calendar — whichever you prefer. I ask about your doctors, your prescriptions, your budget, and what went wrong with your last plan.
Actual plans with actual numbers, explained in plain English. What's covered, what isn't, what it costs when you use it — not just the monthly premium.
You pick, I handle the enrollment paperwork, and I'm your point of contact from then on. Same phone number next year.
These four letters decide whether you can see the doctor you want and what happens if you go outside the network. Here's the short version.
| Plan type | Need a primary care doctor? | Referral for specialists? | Out-of-network coverage | Typical premium | Good fit if… |
|---|---|---|---|---|---|
| PPO | No | No | Yes, at a higher cost | Higher | You travel, have specialists you want to keep, or value flexibility over price |
| HMO | Yes | Yes | Emergencies only | Lower | You're generally healthy, stay local, and want the lowest premium |
| EPO | Usually no | Usually no | Emergencies only | Moderate | You want PPO-style freedom inside the network at a lower price |
| POS | Yes | Yes | Yes, at a higher cost | Moderate | You want a coordinating doctor but still need an out-of-network option |
Networks and costs vary by carrier and by state — this table is a general guide, not a description of any specific plan.
I run de la Rosa Insurance Solutions out of Tampa and I'm licensed in 31 states. I got into this because health insurance is one of the biggest line items in a household budget, and most people buy it half-blind — picking by monthly price and finding out what it actually covers at the worst possible moment.
"My job isn't to sell you the most expensive plan. It's to make sure you understand what you're buying before you need it."
I'm an independent broker, and that shapes how I work: I bring you real options and let the comparison do the talking. If the best move is to stay on what you have, or take your employer's plan, I'll tell you that — I'd rather have you call me in three years than sell you something wrong today.
"They answer all of your questions very throughly, and explain things very well. I couldn’t have asked for a better agent to help guide me through getting insurance. They are also very patient and understanding."
"His knowledge and communication throughout gave us comfort throughout and he was willing to meet with us at unconventional hours due to our schedules."
"Took away all the anxiety that comes with picking a plan. Loved working with him; everything was seamlessly orchestrated, from scheduling calls/appointments, to finding the right plan, and being walked through the process. Highly recommend."
"They did an amazing job! I was facing COBRA costs and they were able to get me a great plan for less than half of that. Plus, Julian and his team are very responsive and very kind!"
"Julian was very helpful throughout the whole process of finding the best insurance plan for my family and me. He is super knowledgeable and was patient with all our questions!"
"Fast and friendly staff, clear and concise calls. Sets and consistently meets expectations. I felt safe giving them my information to explore my options."
Every licensed insurance producer in the country has a public record. Here's mine — look it up.
Based in Tampa, licensed well beyond Florida. If your state is on this list, we can work together.
Nothing. Insurance brokers are paid a commission by the carrier when you enroll. That commission is built into the plan's price whether you use a broker or not — so going direct doesn't make it cheaper, it just means nobody is helping you.
Yes. Being self-employed doesn't limit your options — it just means you're buying in the individual market instead of through an employer. That's the market I work in every day. Self-employed people can also often deduct their premiums, which is worth raising with your accountant.
Not necessarily. Qualifying life events — losing coverage, moving to a new state, getting married, having a baby — open a special enrollment period. Certain private plans are also available outside the standard window. Call me and we'll figure out which door is open to you.
COBRA lets you keep your exact plan, but you now pay the full premium your employer had been subsidizing — which is why the number is shocking. Losing employer coverage triggers a special enrollment period, so you're usually able to shop the individual market instead. Sometimes COBRA is still the right call, especially mid-treatment. We'll compare both.
Often, but never assume it. Every plan has its own network, and networks change year to year. Bring me the names of the doctors and hospitals you care about and I'll check them against each plan before you enroll — that's usually the deciding factor.
ACA (marketplace) plans are guaranteed-issue — they can't turn you down or charge you more for pre-existing conditions, and you may qualify for a subsidy based on income. Private plans sit outside that system: they can be less expensive and more flexible for healthy people, but many involve health questions and may not cover pre-existing conditions the same way. Which is better depends entirely on your health and your income. I'll walk you through both.
Yes. Term life is the most common fit for families with a mortgage or young kids, and it's usually far cheaper than people expect. Ask me when we talk — it's a five-minute conversation.
Ages of everyone who needs coverage, your ZIP code, a rough household income, any prescriptions or doctors you want to keep, and what you're paying now. That's enough for me to bring you real numbers.
No. I reach out once, we talk when it works for you, and if the timing is wrong I make a note and follow up when you asked me to. If you tell me you're all set, that's the end of it.
One short conversation. Real numbers. No cost to you either way.